Passions Make You, You

 The Andy Roddick Foundation (ARF) is a nonprofit based in Austin, TX that focuses on providing children with opportunities outside the school day. Whether it’s during the summer, after school, or spring break, ARF creates new chances for kids to grow in literacy, STEM, art, and sports––all during months and times of the day when statistics show they’re typically most at risk and falling behind.

Mission for this campaign: To encourage parents to support their child’s interests by reminding them that pursuing your inner fire, your passions, is what makes you, you. (Spec work)

AD & CW : Danah Fakhreddine