GE HealthCare’s CANVASES OF CARE
Nurses spend countless hours providing care to others, but sometimes that’s hard to see. In celebration of Nurses Week, GE HealthCare honored nurses by turning their hours into brushstrokes to paint a detailed picture of their never-ending commitment to care. And because a nurse’s job is never finished, neither are these paintings. Intentionally left unfinished, they symbolize the continued dedication, resilience and passion of nurses everywhere.
Working with artist Tim Okamura, and experiential partners Dot Dot Dash, and we visualized nearly 200k hours of care across five paintings.
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CDs: Rob Conception & Jessica Rello
AD & CW: Sara Kway & me
Our nurses’ personal stories were shared on Facebook, Instagram, LinkedIn and Twitter. Click on the bios to see the full posts.
Watching the video go live in Times Square!