How much can you do on the longest day of the year?

To encourage people to make the most of daylight and share their experiences, GoPro announces: The Summer Solstice Challenge! (Spec work)

AD & CW : Danah Fakhreddine

Instagram Story Introduction To The Challenge

Introducing - the Summer Solstice Challenge.

Instagram posts about the event

The #SummerSolsticeChallenge highlight will be updated with promotional posts leading up to the day, and then updated live day-of with submissions.

Out-of-home media promotion

The time for the length of day will change depending where these are placed; these examples are for Austin, TX.

Live streaming day-of

In city centers all around, GoPro will live-update screens with #summersolsticechallenge posts as they come in.