YETI Campaign (spec work)
In collaboration with Reid St. John (AD), Reece White (AD & copywriting), & Claudia Aguilar, Jack Eltife, and Samantha Herrera (research)
My role: ideation & copywriting
Insight
We make memories with YETI
YETI is that consistent product that stays the same throughout all situations, serving as a reminder of all the adventures, laughs, fights, emotions, and memories you’ve been through. YETI preserves your memories as well as it preserves your perishables, and anyone can have these experiences with YETI, not just the avid outdoorsmen. Through a series of campaign pieces that capture memorable moments had with YETI in a light-hearted, funny, playful, meaningful, and relatable tone, #YETIREMEMBERS aims to increase YETI sales, expand the YETI audience, and increase online engagement.
Tagline: #YETIREMEMBERS
